This advertisement captures the fun, bold, and playful vibe of the beloved snack brand Cheez-It. The advertisement subtly pokes fun at the main competing snack brand, Goldfish, by indicating the goldfish in the bowl wishes it could eat the Cheez-Its.
The background is kept simple in order to allow the colors of the Cheez-It box and the shininess of the goldfish to stand out. The other details are kept minimal in order to ensure the main focal point of the advertisment is on the product placement. A thick, bold font was chosen for the headline in order to capture the boldness of the Cheez-It brand identity.
Adobe Firefly AI was used to generate the image of the fishbowl with the goldfish under my personal art direction. I then took the final image and photoshopped the lighting, shadows, etc., to blend it with the rest of the design.
Brainstorming was crucial in order to come up with an idea that would represent a concept well. Multiple rounds of thumbnails were done in order to perfect the composition of the advertisement before moving to the computer to digitize the advertisement.
