This catalog for Kendra Scott was designed as a multi-page collateral piece that captures the brand’s identity through its elegance, signature yellow color, femininity, and beauty. Featuring the Spring 2025 collection, the publication is titled "Radiance Redefined". The sense of elegance is carried throughout the catalog with hand-drawn floral elements, generous spacing, and high-quality, beautiful photography.
A structured grid system was implemented to maintain consistency throughout the design. The visual hierarchy is user-friendly, allowing viewers to easily identify which pieces are available for purchase, along with their pricing and color options. The brand’s signature yellow is featured at the top of each page for continuity. Beside each product grid, there is either a lifestyle image showing the jewelry worn in real life or customer reviews, both included to reinforce the brand’s appeal and authenticity.
The catalog maintains Kendra Scott’s brand identity through intentional branded font choices, elegant imagery, and the continued use of the brand’s signature yellow. Feminine elements are reflected in the delicate typography, soft floral illustrations, and refined layout, which together evoke a sense of beauty, confidence, and sophistication. While staying true to the core branding, a seasonal color palette was developed specifically for the Radiance Redefined Spring 2025 collection— featuring light, warm tones that complement the yellow and enhance the airy, radiant feel of the publication. This thoughtful balance between brand consistency and seasonal uniqueness reinforces the elegance and versatility of Kendra Scott’s design language.
Below is my sketchbook process for developing this catalog.
