This advertisement is for a hypothetical product extension of biodegradable glitter hand soap from the brand Method. The modern and minimalist design captures the playful and vibrant spirit of the brand.
The headline, "shine bright like a diamond," is inspired by the popular 2012 song "Diamonds" by Rihanna, effectively appealing to the target audience of millennials and Gen Z. The diamonds scattered around the soap highlight its dazzling quality, mirroring the sparkle of the glittering soap. The pedestal on which the soap sits serves a dual purpose: it represents a singer's stage, referencing the song’s lyrics, while also functioning as a jewelry display stand for showcasing diamonds or other fine gems.
The font Avenir Next was chosen for the advertisement as it aligns with Method's brand identity. The minimalist gradient background acts as a subtle spotlight while maintaining the simple, vibrant solid color aesthetic characteristic of Method's advertising.
Below is my sketchbook process for the development of this advertisement as well as initial versions of the ad.
