Katie Lilley - Schoolhouse Products Inc.

In creating the new logo, it was essential to keep the design light and clean in order to convey the sleek modernity of the brand. The badge design still connects to the original schoolhouse seen in the old logo with the abstract house and bell. The badge shape helps the logo to appear more academic than previously, and to be considered a higher-end brand by educators.

In addition to the primary golden colored logo, a dark mauve logo may be used on lighter surfaces. The white logo is reserved for use on dark backgrounds.

The design for the stationery is kept simple and light in order to connect to the rebranded logo design. A secondary pattern was created as seen upon the golden background; the abstract form can resemble both a graduation cap or desk.

Brand images to help capture the corporate identity.

Below is a collection of brand extensions designed to further develop and communicate the brand’s identity, emphasizing its clean, modern aesthetic. These extensions are intended to resonate with educators who may be receiving, purchasing, or simply encountering these products. By aligning with the brand’s core values and visual language, these extensions aim to reinforce the brand's commitment to high-quality, functional design while enhancing its appeal within educational environments. The goal is to create a cohesive and visually appealing experience that speaks directly to the needs and sensibilities of the educators and institutions engaging with the brand.

The product catalog is to be sent out to educators in order for them to see the new furniture Schoolhouse Products Inc. releases each school year. High definition photos of the products are included in the spacious and clean design.

A complimentary teacher appreciation gift recieved upon ordering classroom furniture from Schoolhouse Products Inc. The mug is designed with a luxurious embossed golden stamp of the logo, in order to associate the brand with high standards.

The redesigned homepage of Schoolhouse Products Inc. efficiently organizes the content, creating a more user-friendly experience. The updated user interface simplifies navigation, reducing confusion for visitors, while also enhancing the overall visual appeal of the site.

The large cardboard boxes used to transport the products prominently feature the Schoolhouse logo, making the branding instantly recognizable. An abstract pattern is stamped onto the sides of the boxes, adding a unique and visually interesting design element. As many of the products purchased by educators from Schoolhouse Products Inc. are sold in bulk, this thoughtful packaging not only reinforces the brand identity but also transforms the boxes into an engaging visual experience.

The moving truck showcases brand imagery to provide those unfamiliar with the company an immediate understanding of its corporate identity. This visual representation helps reinforce brand recognition and ensures that the brand's presence is clear and consistent, even during transportation, making a strong impression wherever the truck goes.

Below is the completed assembly of the updated logo, stationery, and branded extensions, showcasing a cohesive and modern visual identity that aligns with the brand's refreshed aesthetic. These elements work together seamlessly to communicate the brand’s values and elevate its presence across various platforms.

Below is my sketchbook work, which includes numerous thumbnails, revisions, and notes that were essential in developing this rebrand effectively. These iterations reflect the thought process and exploration behind each design decision, ensuring that the final result aligns with the brand’s vision and goals.