This advertising campaign promotes the cause of senior dog adoption for the Humane Society of North Texas. The goal of the campaign was to create a series of advertisements for an Instagram post, a mural, and a t-shirt, all featuring an exclusively typographic design with no images within the design save for the organization's logo.
The lockup of the "Happily Fur-Ever After" design was hand-drawn using Procreate. The playful wordplay is enhanced by bright and bold colors that convey a sense of joy, aligning perfectly with the positive and uplifting message of senior dog adoption.
The "Fur-Ever" text stands out from the rest of the design not only because of its different color but also due to its use of a non-script font. The pictorial logo of the Humane Society of North Texas is included at the bottom of the design to help viewers identify the organization behind the cause. A soft blue background was chosen for the social media post, mural, and t-shirt to provide a pastel contrast to the bold and vibrant design.
Below is documentation of my sketchbook process for developing the typographic treatment of the mantra, as well as my research on the branding of the Humane Society of North Texas.
