Serious Z’zz is a TSA-approved, travel-sized melatonin brand designed for jet-lagged travelers. Available in airport vending machines, it offers a quick and convenient way to rest no matter where your journey takes you. These dissolvable tablets are perfect for on-the-go use, helping you adjust to new time zones and catch up on sleep wherever in the world your travels bring you.
Serious Z’zz is designed with travelers in mind, offering a more practical alternative to bulky melatonin bottles or sticky gummies. The dissolvable tablet format is packaged in a compact, magnetic-resealable case inspired by gum boxes, making it easy to slip into a carry-on or pocket. This user-friendly design not only saves space but also provides convenience and cleanliness on the go. Every detail of the product is optimized for travel, helping users get quality rest without the hassle– wherever their journey leads.
Unlike traditional melatonin brands that rely on muted purples and blues, Serious Z’zz embraces a bold, vibrant color palette designed to stand out in a crowded market. The bright, eye-catching hues capture attention instantly, especially in busy environments like airport vending machines, making it one of the first products travelers notice. This playful yet strategic use of color reinforces the brand’s energy and optimism while encouraging purchases from tired, jet-lagged travelers seeking quick rest.
The design features a plane taking off across packaging that transitions from day to night, symbolizing the product’s purpose– helping travelers rest no matter where they are in the world. This visual metaphor captures the essence of Serious Z’zz: turning day into night, wherever your journey takes you. The smooth gradient and motion of the design echo the rhythm of travel itself, reinforcing the brand’s promise of comfort and rest on the go.
My sketchbook documents the development of Serious Z’zz from initial concept to final design, showcasing my creative process, brainstorming, and iterative revisions. It highlights how the idea evolved through experimentation with form, color, and packaging structure to create a cohesive and effective final product.
