The logo features a falcon icon with sharp, angular lines, symbolizing the brand's core attributes: speed, precision, and agility. Just like a falcon in flight, the design conveys power and swiftness, perfectly aligning with the high-performance nature of the gaming gear. The font mirrors this angular aesthetic, seamlessly complementing the falcon icon and reinforcing the brand’s bold, dynamic identity.
The bold, dark colors enhance the brand’s bright, tech-forward aesthetic, resonating with gamers. Bold typography ensures the messaging stands out, while layered design elements create a dynamic, yet focused look. This layered approach adds visual depth, emphasizing key elements and guiding attention to the most important details.
The gaming headset and chair prominently feature the logo on their branded merchandise. While the logo isn’t the primary focus, the bright colors and unique glowing design of the headphones naturally draw attention, making the brand’s identity unmistakable. As a gaming tech brand, Falcon prioritizes both performance and aesthetics, ensuring each accessory stands out in both functionality and style.
The neon glow sign showcases the logo in an outlined form, offering a distinctive variation that still clearly reflects the brand’s identity. The vibrant red-orange glow adds energy and intensity, capturing the essence of Falcon’s bold, dynamic style.
The social media post and billboard promote a gaming invitational hosted by Falcon, while the ID badge is designed for event attendees. All three designs incorporate the brand's secondary elements, using vibrant colors, dynamic layering, and glowing effects to reinforce the Falcon identity. Each piece captures the energy and intensity of the event, reflecting Falcon’s commitment to performance. With high-quality gaming accessories that elevate gameplay, Falcon empowers gamers to perform at their best, making these designs the perfect representation of the brand’s cutting-edge approach to gaming.
A promotional video was created for Falcon, highlighting the brand's dedication to enhancing gamer performance while capturing its vibrant, energetic presence. The brief video showcases Falcon’s commitment to empowering gamers with high-performance gear, all while embodying the brand’s dynamic and electrifying identity.
Below is the completed assembly of Falcon's branded merchandise, including the logo, gaming headset, chair, and accessories, all presented in a cohesive and modern visual style. These elements work together seamlessly to reflect Falcon's vibrant and performance-driven identity, elevating the brand’s presence and reinforcing its commitment to empowering gamers across multiple platforms.
Below is my sketchbook process for developing this brand.
