Marble & Gold is a luxury custom home builder that specializes in classic styled homes located in upper class suburbs. Marble & Gold has a history of building homes that fit a variety of design styles, but specialize in giving their homes a classical charm that appeals to an older target demographic. Marble & Gold values class and luxury, and is defined by its traditional character.
The business card for Marble & Gold was designed with elegance and class as the main priority. The dark slate gray color chosen for the background gives the brand a traditional quality, while the pieces of marble and gold in the corners of the card ensure the brand maintains its luxurious aesthetic. Serif fonts were chosen for the typefaces in order to convey Marble & Gold's traditional and trustworthy values.
Marble & Gold values authentic and genuine connection with their customers. In order to establish a connection with customers, stationery such as a thank you card would be sent to customers upon partnering with Marble & Gold to build their dream home.
Given that Marble & Gold is marketing to an older target demographic, the social media graphics are designed with a traditional and sophisticated quality.
Below is my sketchbook process for developing the Marble & Gold brand, as well as early thumbnails of potential layouts and designs for the business card and stationery.
